Our mission.

Your health is your biggest asset. Good health lets you enjoy the beautiful things that you desire in life.


When you are fit and healthy, you can climb mountains, trek through the bushes, go rafting, multi-task more easily, handle work stress better and strike that perfect work-life balance. In short, you get to live your best life.

If you want to be in the best of health so that you can live a completely satisfying life, we can be of service. EMB is founded by Darren Bruce, a certified personal trainer with over 10 years experience in the fitness industry, 4 years in the military developing future leaders of the Australian Defence Force and much more which has resulted in helping hundreds achieve greater health.

Our mission in setting up EMB Strategies is to help people change their lives for the better by understanding what they actually want from their life and finding ways to work towards those goals. In addition to helping you lose weight and gain health, we are passionate about helping you walk towards your dreams.

It is our ultimate vision and mission to change 1 Million lives through health on a global scale in order to inspire others to make healthier choices and affect heart disease, diabetes and other rising health epidemics that result from poor food choices.


Why us?

We identify what you need.

We have unique ways of tackling the weight loss process due to several dedicated years of research in learning and developing strategies that can help clients lead a wholesome life. With our training and experience, we are able to identify what you need instead of what you want. We work on the need factor and we show you how what you want and need intrinsically come together.

When people come to train with us they know that they will not only be achieving desired results but the brand is renowned for developing an efficient, simplified package that educates people on the key 20% of health & fitness they are required to know to make the right choices, and maintain and exceed their health & wellbeing.

We push and motivate you towards better health and better quality of life

EMB’s strategies empower you to tap into your tremendous inherent potential. We will always believe that everybody has it in them to achieve what they want. Sometimes, they just need that extra push, and we guide you every step of the way.

We have researched on the most effective ways to give that “push”.

With us, you can not only lose those extra pounds, but also enhance your fitness levels, grow your will power, and increase your concentration and focus, thereby being able to live a life of much better quality.

We believe that you can and ensure that you do.

We believe that every person deserves the best and deserves to achieve what he or she dreams of.

EMB’s mission is to identify your inherent strengths and help you optimise on them.

If we can provide the guidance or throw light on the path that can help you reach your dreams, we will consider ourselves fortunate.

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